Leaving a toothbrush at someone’s place is the universal, unspoken milestone of modern dating. It’s the unofficial sign that things are getting serious.

So, on Valentine’s Day, Colgate helped couples make it official. We sent custom-engraved toothbrushes to top influencer couples, engraved with love notes to help them into taking the next step. And because of the brush’s replaceable head technology, the durable handle is designed to last a lifetime, just like true love. ❤️